Use the Power of Yes
By Marte Cliff People are much like freight trains. Sometimes its hard to get us started moving, but once were going, its hard to stop us as well. Thats why you should start your promotional messages with questions and statements that cause your readers to say Yes. Once your prospects are on a roll with yes answers or thoughts of agreement, it becomes much easier for them to say yes to your offer or to your request for donations. Try to give them 2, or 3, or even 4 reasons to think or say yes, or to nod in agreement, at the beginning of your promotion. And then do it again every time you see the opportunity. How can you do that? One way is by asking if theyd like to fulfill a universal desire. For instance, most people would say yes if you asked Would you like to double your income? (If you know some who would say no, Id like to meet them!) You can also make a statement youre sure theyll agree with. If youre writing to raise funds for disadvantaged children you could say Every child needs a chance to reach his or her full potential in life. Your readers will nod in agreement. If youre selling a health product you could ask if theyd like to live a long life free from disease. Who would say no? If youre writing for alternative health you could say that were all at great risk from the chemicals in our food, medications, and the environment. The people who believe strongly in natural solutions will agree with you wholeheartedly. Focus on your prospect Focus on your target audience - you can’t appeal to everyone. Dont worry about the others, because they arent buyers / donors anyway. You will never sell steak to vegetarians, so if you’re selling steak, focus on what the steak eaters believe and dont worry about the vegetarians! Some writers worry about stating the obvious - but do it anyway. You dont need to go into detail, but when you make statements that your readers agree with, you are setting them on the path of agreement. Youre starting a series of yes answers that can more easily lead to that final Yes when you ask them to fill out the order form or write a check for that donation. Before you begin your next letter, e-mail, or persuasive argument with your spouse, friend, or child, consider how you can start the yes-ball rolling. It works just as well in personal relationships as in print, so next time you need to move someone to your point of view, start the discussion with a series of agreements. Marte Cliff is a Freelance Copywriter and former real estate broker who specializes in writing for real estate and related industries. Her e-book, The Land Buyer’s Survival Guide, is a resource for both land buyers and beginning real estate sales people - offering a guide to the questions that must be answered before it’s safe to close on a land purchase. Learn more about the Guide at http://www.marte-cliff.com/Survival.html Marte offers a weekly ezine for real estate professionals and others with an interest in marketing themselves or their property. Subscribe by sending a blank e-mail to realestatehelp@getresponse.com and you’ll immediately receive a copy of her real estate ad writing report. Visit her at http://www.marte-cliff.com or contact her at: writer@marte-cliff.com Article Source: http://EzineArticles.com/?expert=Marte_Cliff http://EzineArticles.com/?Use-the-Power-of-Yes&id=397531 payday advance jacksonville a list of pay day advance loans in snellville georgia saudi arabia tightens personal loan regulations payday loan online
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September 29th, 2008 at 10:55 am
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